Lance Armstrong is like the God of cycling. The man battled with cancer, beat that and then came to the races of all races, Tour De France, and won it seven consecutive times! Then he took a four year long hiatus but came back last year in 2009 to earn a respectable third slot in one of the most demanding race in the world. But the champion is not satisfied with that. He wants…  Read More →

It keeps getting better and better for these football players. This FIFA World Cup 2010 has been quite lucrative not only for brands like Hublot, Louis Vuitton, and FIFA itself, but also the real players. If you thought that the moolah that some of these star players get couldn’t go any higher, the various clubs have announced an appraisal. Yes, Messi is going to get even richer. The 22 year old star striker from Argentina takes the top slot... 

For many Americans, the World Cup means one thing: absolutely nothing. But for many others who have embraced the world’s most popular sport, it means something else entirely: a passable reason to be drunk at Visit Cool Material for the full post.  Read More →

The football season hasn’t come as yet but the celebratory wines are already out. There are still more months to come, but the new York Jets fans can start stocking up on some 2008 cabernet sauvignon called Jets Uncorked. Have to say that I like the name. One can start ordering right ahead. They win or lose, you don’t really need a reason to have some good wine right? This wine was actually created to commemorate the new Meadowlands Stadium.... 

You already know what Bear Pong is – it’s big ass beer pong. But Bear Pong is careful to point out that “THIS GAME IS NOT INTENDED TO BE USED WITH ALCOHOL or by children Visit Cool Material for the full post.  Read More →

When it comes to football, it doesn’t get any better than the Super Bowl. I mean seriously, the event has one of the most expensive air time in the history of advertisements. Almost every body watches it and those who do would definitely like to get their hands on Super Bowl Opus MVP Edition. This limited edition is brought to you by the guys at Kraken Opus . This is another keepsake in the long list and this one is surely a keeper. Some time... 

These days anything sells, as long as you market it well. Who would have thought that one would come up with a perfume that smells like a stadium! Those who have been to a match would know and for those who don’t let me tell you that thousands of sweaty bodies don’t exactly smell nice. But let us not underestimate those football fanatics. They will buy anything that is even remotely associated with the World Cup. Sky+HD has come out with... 

An idyllic retreat for golfers and lovers of all kinds of water sports is coming up in North Carolina. Scotch Hall Preserve is offering limited exclusive cottages which are being built on sprawling 900 acres located at Inner Banks, North Carolina. The main attractions are the  outdoor sports and leisurely amenities like the golf course, proposed Family Club retreat, Boat Basin and Marina and proposed Shooting Club. Scotch Hall Preserve will... 

Here is good news for all Formula1 racing, racing cars and Micheal Schumaker fans, the famous winning engine F2002 which won Schumaker his 5th Pilot title and Scuderia Ferrari the 4th Manufacturer title is on sale at Ferrari store for $70,000. One cannot deny that engine design and power of Ferrari play a huge role in keeping them and Michael Schumaker ahead in all races. Ferrari is another name of luxury, style and power and no wonder they... 

If you have, say, a few million dollars at your disposal then South Africa will be you “playground” this FIFA World Cup. Fly there in a private jet for a meagerly sum of £100,000 , while enjoying a sip of champagne and a taste of caviar. Live in the middle of all the glory of nature at Kruger National Park. However, even nature doesn’t come cheap these days. You will have to shell out £1,105 per person per night (basic package) .But... 

The folks at Hublot are ecstatic. The brand has become the official timekeeper for the next two editions of the FIFA World Cup, which we know is big! From what we are told, the Swiss watchmaker will be quite busy sponsoring the tournaments in South Africa this year and follow it up in Brazil in the year 2014. As a result, Hublot will have its logo appearing on refrees’ boards when they …  Read More →

It is not secret that Britain has its hand full trying really hard to make the 2012 Olympics a spectacular event. And it has got artist Anish Kapoor helping out. Well, the sports authorities were looking for a new landmark for the city of London and Kapoor helped them by making “something”. Yes, that is exactly what the spokesperson called the structure at a press conference. Kapoor’s vision for the much reverred sporting event... 

Football – Soccer to us Yanks – is an international phenomenon that never quite caught on in the United States. Internationally however, it’s the greatest sport next to curling and is filled with amazing athletes Visit Cool Material for the full post.  Read More →

The EVO Collection of Shoes by Terra Plana is yet another addition to their commendable product lineup that spells out the vision of this shoemaker company that is combining sustainability with high levels of comfort and flexibility. It is suppose to be the first running show for the company to have the VivoBarefoot technology. The VivoBarefoot mechanism, as the name suggests, brings together the…  Read More →

Some part of each and every one of us has always wanted to don a Lucha Libre mask and go to town on some baddies (think Jack Black in Nacho Libre  – or Power Rangers Visit Cool Material for the full post.  Read More →