Ashlock prints the ID Mag eulogy
December 23rd, 2009 admin
Last week you read the official press release denoting ID Magazine’s demise; this week editor Jesse Ashlock eulogizes the magazine in blog form. It wasn’t until taking the top job last spring that I came to realize how problematic some found I.D.’s brand identity, and to learn that battles had been waged over its mission for years. Was it a consumer magazine or a trade, and what did those damn letters really stand for? Of course, they stood for “international design,” but some still yearned for the days, decades ago, when they meant “industrial design”; others mistook I.D. for Interior Design, and the rise of interactive design added yet another I.D. to the mix. It’s been said that those varying interpretations kept the magazine …
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